Lead generation with LinkedIn marketing
Product and awareness postings should be created to increase awareness of the company and gain new leads.
We developed a strategic content plan for the management of the LinkedIn profile, both for the company profile and for the personal profile of the managing director. This included not only the development of texts for the posts, tailored to the buyer persona and the respective stages of the customer journey, but also the research of suitable hashtags and the formal adaptation of the post design to the company’s existing corporate design.
On the one hand, postings were to be created for the various products and, on the other hand, postings to increase brand awareness.
In order to achieve a uniform bracket of both categories and to increase the recognition value of the company, postings were developed that are formally uniform, but differ in color and typography.
The posts to generate leads and increase brand awareness were formulated as questions to attract users’ attention.
