Complex content in poster format for trade fairs and congresses
Miltenyi Biotech GmbH is represented at trade fairs and conferences worldwide with its products and services for research and clinics. An integral part of these conferences is the presentation of scientific posters – so-called poster presentations.
Scientific posters are free of advertising components and represent a separate discipline in corporate communications. The time available for presenting the posters is limited, so the relevant content must be presented very clearly.
vierviertel supports the “External Brand and Marketing Communications” department in the creation of these posters. The aim is to present scientific content in the form of text, charts and tables in a way that is both technically correct and conforms to the corporate design. In addition, scientific posters are subject to non-uniform specifications on the part of the organizers, which are taken into account in the design.