Elegant design and high-quality finish
Under the motto “Hamburg rolls out the red carpet. For the best radio producers of the year”, the now highly regarded “German Radio Award” is entering its eighth year. A good time to think again about the appearance and possible optimizations.
And this is where vierviertel comes into play. Initially, we were commissioned to develop a wide range of design approaches and ideas and to run through them in as many different ways as possible. Systematic as we are, we took the defining elements of the current appearance and turned all the screws to present the full range of possible changes – from subtle to maximum. This resulted in a very broad-based presentation of ideas, which were subsequently discussed in the committees of the participating organizers.
At the end of the coordination process, a moderate design refresh was favored. The previous approach – using materials and finishing techniques to create a high-quality impression – was consistently pursued. In addition, the logo was modernized and the typography and basic layout refined. An additional illustration layer was introduced as a major innovation. With the current line drawing of the Elbphilharmonie, a reference to the selected event location was introduced for the first time. As the locations are always very exclusive and characterize the event setting, this stylistic device makes it possible to visually differentiate between the various award ceremonies.
The concept envisages integrating a new motif every year and using it for all means of communication, including the event’s equipment.
