Objective and contemporary – our communication for the new laboratory device
Our customer Ayoxxa uses its LUNARIS™ kits to measure numerous parameters of a laboratory sample in imaging procedures. The is particularly relevant for research and brings findings from the laboratory into clinical application more quickly. For the market launch of the second product generation of the LUNARIS™ Reader, we ensured a consistent appearance for the laboratory device at . From the website to the product folder shown here, we rely on the orange accent already established at , which appears bright and open and is intended to emphasize the company’s claim to innovation.
The factual typography in combination with the self-explanatory iconography of the folder explains the advantages of the high-tech laboratory device to the user efficiently and effectively. This is also our clear goal, because we deliberately avoid unnecessary information and illustrations and thus focus on the capabilities of LUNARIS™ . The uniform cover design unites the product folder with all other publications for Ayoxxa.
