Company presentation new
Based on the icons previously developed in the pitch (which vierviertel won), the company and technology presentation of the biotechnology company c-LEcta was to be revised. After analyzing exemplary slides from the client, vierviertel created a concept for the solution to the task.
The aim of the presentations is to ensure the successful communication of detailed information to experts as well as general and credible information to non-experts. Thanks to the modular structure of individual slides, the content to be presented can be tailored to different target audiences. vierviertel’s task was to create a formally uniform line for all presentations in line with the corporate design and to design representations, graphics and image elements in such a way that slides are clearly understandable in their appearance.
The multi-layered, multi-colored and often overloaded representations typical of presentations were replaced by tidy and stylistically uniform graphics.
The secret of easy-to-understand presentations of complex content is the successful collaboration of experts, authors and designers.
Company presentations in particular are regularly updated and supplemented with current data – sometimes by different people or even departments, so that the uniform appearance and corporate design elements are unintentionally lost. Freely accessible clipart is also often used, which is formally inconsistent and rarely corresponds to the corporate design. In technology presentations, on the other hand, it often happens that, for example, no graphically prepared diagrams or only screenshots are available, so that slides appear overloaded due to these elements. Data can be presented more clearly if screenshots are “recreated” in a simplified way.
