Attention-grabbing and easy to use
In the course of the website relaunch, some graphic and conceptual changes were made to the overall appearance of Navigo Proteins, so that a new design for PowerPoint presentations became necessary.
The changes consisted of a clear logo identification and a uniform color concept that picks up on the company’s two service areas “Capturing” and “Targeting” in terms of color. The use of product labels and color separation of the two areas allows them to be clearly separated visually. In the presentation, this color separation was additionally marked by horizontal color gradients.
The aim was to create a coherent basic presentation that meets all corporate design requirements. Such a basic presentation is a good means of counteracting excessive individualization within the company. This is particularly important if the files are to be published on the website, for example. Users from different areas of the company can easily create a presentation in line with the corporate design.
Technically, the application has been optimized for the 16:9 Full-HD format so that presentations can also be displayed well in projections.
