The first step is to define the content and direction of the new brand
The merger of two renowned companies is a major challenge for everyone involved – but also a great opportunity. In a comprehensive workshop with the managing directors, the vierviertel agency accompanied the merger of the companies evocatal and aevotis and the positioning of the new biotech brand evoxx.
The analysis of the company’s performance, values and attitude served as the basis for formulating the new brand essence: “Functional ingredients for healthy nutrition”. This sentence not only defines the evoxx brand in contrast to the competition, but also created the basis for the development of the corporate design and the brand name.
