Print and web as one
For the second generation of the laboratory device LUNARIS™ , our client Ayoxxa wanted a market launch via different channels. From the manual to inbound marketing, we supported with the launch of LUNARIS™ and focused on consistent branding at at all levels. This also applies to the photo shoot for the laboratory device.
In the product photography, we depicted various laboratory situations with matching accessories and staged the laboratory device as the hero. Instead of relying on generic models, we worked with actual Ayoxxa employees. LUNARIS™ was photographed from its best side in a studio shoot to obtain images for the key visuals that are used on all channels. We always followed our branding guidelines: please be open and modern, yet credible and serious.
