Clear and factual – packaging is also communication
With the second generation of the LUNARIS™ reader, our client Ayoxxa has further developed a successful model. We supported the market launch of the laboratory device across various channels and ensured consistent branding: factual and credible on the one hand, modern and innovative on the other. Of course, we did not exclude the packaging from this claim.
The outer packaging presents the laboratory device as a hero at first glance. It can be seen in a generous illustration together with the logo and claim. But that wasn’t enough for us: we wanted to continue our design concept down to the last detail to make it “tangible” in the truest sense of the word. So instead of parcel tape, we used a discreetly branded Ayoxxa adhesive roll with brand lettering. And for the quality control seal, we used our orange accent as a sticker to create a small highlight on the outer packaging.
