Website development www.navigo-proteins.com
A new website should not only replace the outdated website with a clearer structure and a modern design, but also boost lead generation with integrated online marketing components.
Up to this point, the old website had a relatively high number of visitors, but only a few deals were closed, and Navigo Proteins therefore relied more on traditional marketing campaigns, such as trade fairs and direct sales to acquire new customers. Now the new website was also to be used for online marketing to acquire new leads. The website relaunch was intended to position the company in a more modern way and avoid an excessively high bounce rate. SEO measures as part of online marketing should also increase visibility on the Internet.
At the start of the project, the development of a buyer persona was the top priority in a workshop in order to be able to target the website and its content to potential customers.
A technically completely new site was implemented in WordPress, and new elements such as an accordion menu, small animations and a slider for the main topics were integrated. In addition, the site was designed so that Navigo Proteins can, for example, post news or new job vacancies itself. Many lead generation elements such as CTAs or forms are controlled via the inbound marketing tool HubSpot. Attention-grabbing CTA buttons (call to action) have been placed in the header area of the page to drive lead generation. There is also a direct contact button and a button for newsletter registration.
Many new infographics were developed to present the complicated biotechnical processes in an understandable way and to standardize the design of the site. The uniform styling creates a coherent overall appearance and the topics are communicated clearly and comprehensibly.
Furthermore, the presentation of the two service areas “Capturing” and “Targeting” was particularly important. The two product labels were revised with the aim of improving readability and creating a modern look. The color scheme of the two service areas was also used to identify the photos – green or blue, depending on the area.
