Flexible and contemporary packaging design for trend-setting products
Admittedly, the biotech products manufactured by PAIA are not easy for the layman to understand. However, their new packaging design is all the more accessible to the eye: here we have opted for bold colors and a clean typeface – and consistently dispensed with anything unnecessary. The result is modern packaging with clear lines.
However, the special feature of this project only becomes apparent on closer inspection: Because the number of products to be packaged varies, but the dimensions of the boxes must always match those of the standard thermal container, PAIA needed a flexible system. Our solution is intelligently coordinated packaging units that fit perfectly into the protective cooling sleeve. We used every millimeter – a bit like a tricky round of Tetris. With success, we think, because now products can be sent in varying quantities without any complications. And they not only look cool on the go, they are cool too.
