Pictograms and infographics for corporate communications
Making processes that require explanation easy to understand is one of vierviertel’s core competencies. Presenting complex content in easy-to-understand infographics requires a fundamental understanding of the technology and a high degree of creative transfer.
The biotechnology company c-LEcta, based in Leipzig, operates a self-developed technology platform for the development of new enzymes. To update the presentation of this technology, c-LEcta announced a competition to which vierviertel was invited. As part of this tender, vierviertel developed an extensive set of icons for specific topics, technical processes and products of the company.
vierviertel’s many years of experience in communicating technologies that require explanation and its ability to reduce the information content to the essentials ultimately led to convincing infographics.
The consistent use of the corporate colors has resulted in pictograms in the style typical of c-LEcta, which support the c-LEcta branding and thus increase brand awareness.
Since then, the icon set has been significantly expanded and is now used in many areas of internal and external communication, both analog and digital.
