The purpose determines the design
After developing new design standards for various studies and reports for the consulting firm Kienbaum at the beginning of our collaboration – with the aim of achieving the greatest possible uniformity and recognizability – we were recently faced with a completely new and different task. For certain exclusive publications, a conscious decision was made to break away from the defined standards and develop a concise, independent design. In these special cases, the content or strategic orientation calls for an individual and unusual design.
The scientific surveys and studies initiated by Kienbaum itself on relevant topics and trends in the areas of leadership and human resources play a prominent role. The studies are widely read in the relevant circles and the resulting findings are highly valued.
The first study in this exclusive series was the so-called “Purpose Study”. The study was the result of a cooperation between Kienbaum and “human unlimited”.
[…] “Purpose. The great unknown.” […] provides insights into one of the hot topics of our time. There is a growing realization that the pure pursuit of profit alone has no raison d’être. The question of “what for” is gaining fundamental importance. What does purpose have to do with leadership? What relevance does it have for new talent? What is the difference between purpose, mission and vision? (Quote from Kienbaum)
In order to answer precisely these questions in the design, vierviertel has created a very striking and magazine-like editorial design for the Purpose Study, which features numerous illustrative graphics and diagrams to reflect the “purpose” of the study in the design. Large-format black and white portraits of executives combined with pithy quotes additionally emphasize the multi-layered aspects and current relevance of the “Purpose” idea.