For the new Image Impact digital paper from Antalis
In love with paper? The magic flyer “Image Impact” tells a little couple’s story. The unusual format and frequent folding of the flyer turns every opening into a little voyage of discovery. This is because each time the flyer is unfolded and refolded, further features and additional benefits of the product range are presented on the pages, until the fifth fold takes the reader back to the cover page. vierviertel chose this format because, as a haptic advertising medium, it appeals to several senses at the same time and thus increases the retention value. The direct mailing is intended to playfully increase attention and – as a dialog measure – the response for the new digital paper and thus noticeably support sales of the product range.
