You don’t necessarily have to be able to tell that a paper is ecological
Following the successful packaging relaunch for the Image Recycled range, Antalis GmbH commissioned vierviertel to develop a dialog marketing campaign. The campaign focuses on the two products Image Recycled High White and Image Recycled Bright White. The core message of the campaign was to be the decisive product benefits of this ecological office paper for retailers and major customers: a recycled paper with the whiteness of conventional paper!
With the slogan “Green is white … and whiter”, the mailing gets straight to the point. This statement is supported by the design in the main colors green and white combined with graphic motifs from nature. A real eye-catcher is the folding technique of the mailing, which separates the green and white halves and turns an A5 format into a poster.
