Basis for a uniform and consistent brand presence
In order to ensure that the new corporate design is implemented uniformly and consistently over a longer period of time and with the involvement of various internal and external employees, all key components and their handling are set out in a corresponding manual.
Logo, color, typography and specific design elements are the basic elements of corporate design. How they are applied is described with the help of design rules and illustrated using examples.
The more consistently the elements of the corporate identity interact in all their forms, the more convincing the brand development will be.
