Advantage of a systematic brand relaunch
The branding process of the “German Pet Register” began with an analysis of the current situation, continued with a positioning workshop, the subsequent development of the new name “FINDEFIX” and was finally completed with a customized corporate design.
The visual realization of the name in the form of a word-image mark creates the desired reference to the animal world. The illustration used in the logo is deliberately designed so that it could represent both cats and dogs (the two main types of pets). The figure, which has already been named “FINDI” internally, becomes an independent design element and thus also a real popular figure.
Starting from these basic elements, a brand design was created that conveys a clear and modern impression through the choice of colors, typography and formal structure. At the same time, the basic design is pleasantly restrained and thus provides a platform to achieve the desired emotional and differentiated appeal with the help of changing animal motifs.
