Optimally conveying the brand identity with a new design
“We are the co-pilots of our customers” is one of the core statements of the newly defined “GLOBEONE Brand Identity”. This sentence sums up the self-image of the management consultancy GLOBEONE very well and served as the basis for the development of the corporate design refresh. GLOBEONE focuses on strategy consulting, brand management and communication and in this context is always very closely connected with the decision-makers on the client side. The consultants are constant companions from analysis and strategy development to the operational implementation of the jointly planned processes. The idea of supporting the responsible players – like a co-pilot in the cockpit – becomes a vivid symbol of this philosophy.
After around 8 years of successful activity, GLOBEONE’s brand identity was consistently developed and established for the first time. This set a process in motion that logically necessitated a reorientation of the brand design.
The basic requirements for the new design included the attributes modern and dynamic as well as focused, serious and professional. The independence of the appearance that was also sought is essentially achieved by an additionally introduced corporate element. This key visual visualizes the merging process between GLOBEONE’s consultants and its clients in a very simple, graphic way. The corporate element can be used very variably – and also strikingly – to design the various communication media.
All the defining elements and rules of the new corporate design, as well as a large number of possible application examples, have been compiled in a detailed design manual.
