Design unites opposites
As a biotech company, the evoxx brand is caught between innovation and seriousness. To visualize these contrasting demands for the corporate design, vierviertel opted for the colors anthracite and orange: solidity meets radiance, reliability meets experimentation.
This interplay can also be found in the use of the fonts, for example in the use of very different font styles – this brings dynamism to the typeface and at the same time helps to structure content clearly. An arrow shape borrowed from the word mark serves as a stylistic device that picks up on the basic colors in a two-dimensional way.
