Uniform branding in 16 variants
NEO stands for New Oncology GmbH. And it stands for pioneering medical products in cancer research and diagnostics. We will not go into the intricacies of the non-invasive analysis of therapy-relevant genetic changes here. Instead, we will focus on the new packaging for the diagnostic materials: they are sent directly to the laboratory in refrigerated packages. Understandably, advertising is prohibited in this environment. Nevertheless, NEO wants to leave a lasting visual impression.
The solution is strong branding that conveys the company’s claim to innovation through the packaging. So we dispensed with the superfluous and created an elegant, clean packaging design from the logo and brand color – so the medical products stand out positively in practice. However, we still faced a small challenge: the four cardboard boxes for the four products are very different in terms of their dimensions, which makes a uniform design difficult. We are all the more satisfied with the result: a total of 16 carton variants that harmonize perfectly with each other.
