Goal achieved: high awareness and high conversion
As part of the inbound marketing strategy, we developed a LinkedIn campaign for our biotechnology client Navigo Proteins.
To explain their expertise in DSP (downstreaming processing) for recombinant proteins and to make potential customers aware of their protein engineering know-how, various slides were designed for Carousel Ads. The USPs of the process developed by Navigo Proteins were clearly communicated in six slides. The design of the slides corresponded to the company’s corporate design and used the protein as a design element. The sequence of these benefits led to a CTA (call to action) slide, which invited users to download a whitepaper (“Discover the solution in our whitepaper”). Interested parties were able to download this lead magnet directly via a form in LinkedIn.
Thanks to the very precise targeting options in LinkedIn, the target group could be addressed very specifically, resulting in a high conversion rate. This successful campaign generated many high-quality and qualified leads. We look forward to supporting our client with further campaigns.
