“Image-enhancing in every respect!” – is the conclusion of the latest Antalis team photo campaign
Top topic of the exclusive customer mailing: the new Image office paper range. Integrated into an exclusive team photo shoot for retailers in Germany and supplemented by a high-circulation mailing for end customers, the campaign package – designed by vierviertel – ensured wide-reaching communication of the Image Büropapiere product brand. “Your image wins” – the participating retailers benefited twice from the declared aim of the campaign: firstly, through a free and professional team photo shoot and secondly, through a team photo flyer. This was made available to the dealers as an end customer mailing with their company brand in the desired number of copies. Further contents of the exclusively designed team photo box were the retouched and framed team photo, the image USB stick with the image data and the desired edition of the individual end customer mailing. The linchpin of all communication measures: the convincing advantages of the new Antalis image office paper range.
