A strong company logo with a sophisticated color palette
The market for biosimilars is complex, innovative and forward-looking. So we first asked ourselves what a brand identity must bring to a company that wants to assert itself in such a competitive environment. This challenge accompanied us in the branding and development of the logo and corporate design.
We opted for the concise “V” of Valerius Biopharma: we put it in the center and made it the company logo. To work out the perfect version of the typeface, we tested different versions until we finally found the ideal shape. In combination with a modern typeface, the letter becomes a strong word mark.
The “V” not only stands for the company name, but also symbolizes the V-shaped therapeutic antibodies. In order to depict their constant change and development, we have chosen color tones that overlap. Color psychology also played a role here, as the resulting color palette ranges from green, which stands for health, to a dark turquoise, which is associated with trust and strength. The new corporate colors run through the entire brand identity and are used in all new communication media.
