We present a likeable brand family with an individual character.
The Sanden Group has expanded considerably in recent years. The expansion of the service portfolio and the establishment of new parts of the company had created a heterogeneous brand landscape. Vierviertel was commissioned to revise the company’s entire brand architecture and homogenize its image. The result of our work is an efficient strategy and a brand relaunch with which the Sanden Group is perceived as a coherent brand family. In this way, the brands benefited from the positive impact of the other members within the brand family.
The abstract logo of the umbrella brand establishes a formal connection within the brand family. The varying colors make the difference between the other members of the brand family clear. This solution offers the individual company sufficient flexibility to create its own strong image.
Other components of the corporate identity are individual pictograms that illustrate the various service areas of the Sanden Group and complement the basic elements of the corporate design.
