Strong new name for a strong new brand
With evocatal GmbH and aevotis GmbH, two high-performance companies have merged to form a new brand. A central task in the biotech merger of the two partners was to find a fresh branding and a new brand name that would both point to the future but also maintain the connection to the previous company names.
With evoxx, we have established a brand that picks up on the previous names of both companies through the “evo” element. At the same time, the “xx” in the brand name indicates the industrial focus of the new company. In terms of design, they are similar to the well-known Fast Forward button, which alludes to the forward-looking developments of evoxx. In addition, the word mark is the visual realization of the claim “together – fast forward” – it communicates the company’s spirit of optimism in a compact and memorable form.