Objective and contemporary – our communication for the new laboratory device
Our client, Ayoxxa, uses its LUNARIS kits to measure numerous parameters of a laboratory sample using imaging techniques. This is particularly relevant for research and helps bring findings from the laboratory into clinical practice more quickly. For the market launch of the second generation of the LUNARIS product We ensured a consistent visual identity for the laboratory device. From the website to the product brochure shown here, we relied on the already established orange accent, which conveys a bright and open feel and is intended to underscore the company’s commitment to innovation.
The straightforward typography, combined with the folder’s self-explanatory iconography, efficiently and effectively conveys the benefits of this high-tech laboratory device to the user. This is also our clear goal, as we deliberately omit unnecessary information and illustrations, thereby highlighting the capabilities of LUNARIS takes center stage. The consistent cover design unifies the product brochure with all other Ayoxxa publications.
